Best Newsletter Plugins for WordPress

E-mail marketing is one of the oldest Internet marketing strategies and it is still very effective. Newsletters are the best way to get regular subscribers and to subtly promote products and keep users updated with your website’s activity. Professional e-mail marketing services usually cost a lot of money, but did you know that you can manage your newsletters right from WordPress?

Today we will present you the list of the best newsletter plugins for WordPress and what makes them worth your time. It is recommended that you try several of them for at least a week before you make your choice.

WP Newsletter

A lot of professional services limit the number of subscribers and emails that you can have depending on your package. With this plugin there are no third-party limitations. You can have as many subscribers as you can support with your site’s database and you can send out unlimited emails (unless your hosting provider has some restrictions).

This plugin also features a template designer for your newsletters and allows you to fully customize them and include tracking codes to see how many people engage with your emails. There are also several subscription widgets to help you promote your newsletter campaign.

MyMail

Remember how easy it is to write articles in WordPress? Well, this great newsletter plugin makes newsletter creation and management as simple as that! It is easy-to-use and a lot of help files are available to get you started.

You can expect unlimited numbers of contacts and emails as well as an unlimited amount of customization options for the emails you send. You can schedule your campaigns in advance, use auto-responders and track the success of your marketing campaigns and user engagement.

ALO EasyMail

This great plugin allows you to manage multiple lists right from your WordPress admin panel and even creates special lists for your registered users. This means that you could, for example, send a separate email to subscribers, premium members and site staff depending on your needs. The plugin will also make the creation of newsletters simple and enjoyable and you can of course choose between HTML and simple text emails.

While this plugin is very powerful and even multi-lingual (available for more than 20 languages) it still lacks some of the features that the plugins above have. Nonetheless, this doesn’t mean that you should rule it out as it has its own unique set of features and it does the job pretty well.

Gopi’s Email Newsletter

Although this WordPress plugin is fairly limited in the amount of options that it provides it is an ideal solution for managing smaller lists or just send email notifications to your users. The best feature I found on this newsletter plugin though is the option to send emails to people who have commented on your site.

This is a great way to remind them of your website and to, hopefully, get them to come back and engage with your content. Another great advantage is that you can set-up awesome automatic welcome emails for new users and subscribers.

Wysija Newsletter

No list of the best newsletter plugins for WordPress could be made without this awesome plugin! It is one of the highest-rated plugins of its kind at the moment and it just keeps on improving with every new update! With Wysija Newsletter you can feel free to forget about Aweber or MailChimp and focus on running your campaigns right from the dashboard.

This plugin allows you to use a revolutionary drag-and-drop interface to create your newsletters and you don’t have to bother much with coding and designing since there are 30 templates available. You can send as many emails as you like, but the free version of this plugin limits your list to 2000 subscribers. If you want more you will need to upgrade to the premium version which also comes with quite a few new features of its own. The free version, however, is probably more than enough to get you started!